Local Buzz

The Power of local business directories

More and more small businesses today are using online directories to their benefit. If you run a small business, odds are you spend a great deal of your time thinking about your marketing plan. Local business directories can be a great addition to your current small business marketing strategy. Online directories can help your small business expand its website traffic, increase the likelihood that your website will be found by interested viewers and increase your bottom line. If you haven’t taken a look at online directories and considered how your small business could use them to increase its market presence- then now is the time to start!

Every website that is submitted to an local business directories is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested internet viewers will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in viewing. Essentially, local business directories make it easier for random viewers to find your business’s website.

 

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local business directories - Online Directories

 

How Do Online Directories Benefit Businesses?

  • Gain Exposure
  • Increased Traffic
  • Cheap Advertising
  • Professional Appearance
  • SEO Ranking Benefits
  • Rise Above Competition
  • Increased Revenue
  • Increased Brand Recognition and Customer Interaction

Apart from the concept that local business directories will increase the amount of exposure your website gets and help with your SEO strategies, they are also a very effective way to directly target potential customers. Online directories make it easy for online users to find something they want. According to a study performed by Burke, 8 out of 10 people will use a print or online directory to find companies or products they are looking for. The same study also suggested that 8 out of 10 people who use these directories to locate a business do so with the intent to purchase a product or service from them. This is a very effective form of targeted advertising. The customer already needs or wants your product or service and you can directly target them by listing your website in an online directory.

Another reason why you should consider listing your small business has to do with your Return On Investment or ROI. Since the potential benefits of getting increased website traffic are great compared to how much you will have to spend to list your website in an online directory, you can see a great return on your investment in the form of increased revenue. You also want to keep your brand and your company name in the minds of consumers at all times, which is something else that an online directory can help with.

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