Online Reputation Management
There is a difference between Reputation Management and Reputation Marketing. Most marketing agencies only deal with Reputation Management. See our Reputation Marketing page to see what other opportunities you are missing out on.
Almost everybody is Googling themselves today since they know that they’re also being Googled. So have you Google yourself and don’t like what you see? Or worse don’t see anything at all? Well, what you see is what your prospects and customers see. You might have the patience not to do something on negative comments about you or your organization however your prospects and customers may possibly not be as forgiving. Fact: Over 80% of people surveyed had changed a purchase decision because of bad review they saw online. And with competition tighter than ever, businesses are seeing that Online Reputation Management is now a necessity.
What is Online Reputation Management?
Your online reputation is important. With the huge and ever-growing population searching online to guage businesses, bad comments and reviews about your business can gravely affect your target market’s purchasing decision. Because of this it is crucial to your web reputation and take a step-by-step plan to counter any negative material and proactively act to build positive material with regards to you, your brand, your business, and then your products/services.
Why Monitor Your Online Reputation
According to studies, 78% of Internet users conduct product research on the web and 80% changed thier purchase decision after seeing an unfavorable review online. Your company is often susceptible to online commentaries – or you may use these to your advantage! Online reputation management allows you to respond to negative comments when they seem around the Internet. Proactive ORM also allows you to optimize positive reviews about your organization to ensure favorable reviews dominate search engine results, pushing down negative ones while in the process.
Also, 44% of online adults have hunted for specifics of someone whose services or advice they seek within a professional capacity, like a doctor, lawyer, or plumber. You need to use ORM to present these searchers a fantastic “first impression” online.