Content; it is the lifeblood of the internet. It is why all of us head online. Without content, the internet simply would not exist. Of course, the type of content served up online has changed drastically over the years. In the early days, you were lucky to get a bit of unformatted text. We then entered the image age where people seemed to pepper-pot their page with all sorts of flashy imagery in an attempt to spruce it up.
Things have changed even more in the past few years. We have now entered the online video age. Judging by what we have seen so far, it is likely that online video is going to be the future. So you need Video Marketing and Distribution services. Studies have shown that around 1/3 of all online activity is spent watching videos. This is huge. After all, there is much more textual content online than there are videos.
The explosion in video popularity boils down to the fact that most of us are very media-centric. We spend hours upon hours relaxing in front of the television or cinema watching all sorts of movies and shows. Very few people want to pick up a book nowadays.
They want all of the information that they need served up to them on a digital plate. People really do not want to comb through pages of pages of text when they can get all that they need in a space of just a couple of minutes. This is unlikely to change….ever.
Granted, there could be a drastic change in the distant future, but for now online video marketing is where content marketing is at. It is not just consumers that are favoring video content over written text either; just do a search online using Google or a similar search engine. For the majority of keywords, video content will appear above the rest of the results. This is because the search engines know that this is the type of content that people want. After all, their job is to serve up the content that is most in demand for any given keyword.